Celebrities, politicians and business tycoons land in God’s own country for rejuvenating sessions of detox Ayurveda treatment and procedures such as pizhichil, kizhi, dhara, shodhana chikitsa and so on, to pamper the body, mind and soul when the monsoon sets in.
“In Ayurveda, the monsoon is considered the best season for panchakarma and allied treatments, as the potency of the medicines is increased when the temperature drops considerably,” explains TS Madhavan Kutty, chief, research and development, Kottakkal Arya Vaidya Sala, Malappuram.
When the monsoon began to be promoted as a unique experience in 2006, a deluge of promotional work was launched by Kerala Tourism. Along with the promise of exploring rain-washed landscapes, tourists were invited to experience Ayurveda as a de-stresser and wellness package.
A 2009 survey of Kerala Tourism says that while 85.4% of international tourists visit Kerala for leisure and recreation, nearly 8.4% of Germans visit the State for health reasons. In recent years, tourists from West Asia and Russia have also been exploring Kerala as a health destination.
Customised treatment
At the same time, properties like Niramayam Heritage Ayurveda Hospital at Thayamkulangara and Kalari Rasayana in Kollam are located in breathtakingly landscaped surroundings with comfortably furnished rooms. However, both follow strict Ayurveda procedures. “Our treatment and diet are customised for each patient. In Ayurveda, there is no fit-all treatment. Since many of the procedures in Ayurveda follow seven-,14- and 21-day procedures, we formulate a vegetarian diet for them during that period,” explains Rakesh Olappamanna, managing director, Niramayam. Niraamaya Retreats, with three properties in Kerala, has witnessed an increase in occupancy rates all through the monsoon.
At the same time, properties like Niramayam Heritage Ayurveda Hospital at Thayamkulangara and Kalari Rasayana in Kollam are located in breathtakingly landscaped surroundings with comfortably furnished rooms. However, both follow strict Ayurveda procedures. “Our treatment and diet are customised for each patient. In Ayurveda, there is no fit-all treatment. Since many of the procedures in Ayurveda follow seven-,14- and 21-day procedures, we formulate a vegetarian diet for them during that period,” explains Rakesh Olappamanna, managing director, Niramayam. Niraamaya Retreats, with three properties in Kerala, has witnessed an increase in occupancy rates all through the monsoon.
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