Maesha Soi: Ever wondered how kids and children could become popular in the initial years of their lives? Well, the answer to it is social media platforms. The kids today are acquainted with the digital ecosystem.
Even before they grow up, kids have a dedicated social media page with thousands of followers. Among many toddlers, Maesha Soi is one of the most adorable child influencers on the internet.
The 2-year-old is the daughter of India's notable music video director Dinesh Sudarshan Soi.
Maesha Soi's Instagram page '@maeshasoiofficial' is managed by her father. And there's no doubt that the little one was destined to earn fame in the early years of her life.
With more than 142K followers, Maesha Soi has grabbed the attention of brands catering to children.
Maesha's pictures went viral over internet
One of the most successful associations was with FirstCry. The Diwali ad campaign of the brand was a huge success with Maesha's pictures going viral over the internet.
Another brand collaboration of Maesha was with Parachute Hair Oil. While the little one has earned fame at a tender age, she will soon feature in a music video.
Sudarshan will direct a one-of-a-kind song for her daughter
The scoop is that director Dinesh Sudarshan Soi will be directing a one-of-a-kind song for her little daughter. If all goes well, the music video might release in June this year. When asked the director to comment on it, he said, "My little angel Maesha's birth has been a turning point in my life. She will turn 3 this year in May, and I am looking forward to making a music video for her. Let's hope for the best."
Maesha has been her father’s lucky charm
The director has often stated how Maesha has been his lucky charm. Soi's Team DS Creations has seen positive growth after Maesha's birth.
The creative firm expanded its presence across two different verticals - DS Creations Music and DS Creations Entertainment.
Both the parent companies are managed by Dinesh Sudarshan Soi's wife Sonia Malhotra Soi and brother Deepak Soi.
As we talk about Dinesh Sudarshan Soi, he has helmed more than 50 music videos and worked with India's leading music companies. His latest directorial was 'Shining Star' sung by Jaisurya.
On the professional front, Dinesh Soi will make his directorial debut with an untitled film. He is also set to direct a comedy web series soon.
(By Dinesh Zala)
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