New Delhi: Building upon the vision of PM Narendra Modi's "Developing Tourism in Mission Mode," Ministry of Tourism unveiled an ambitious campaign aimed at showcasing India as a premier wedding destination on the global stage.
This campaign seeks to explore avenues of great potential, for scaling tourism in India to new heights. The campaign seeks to expand India's wedding industry, by enticing couples from around the world to embark on a remarkable journey to celebrate their special day in India.
Launching the special campaign, G. Kishan Reddy, Union Minister for Culture, Tourism and DoNER, says, “Today marks the beginning of a remarkable journey. With the launch of this campaign, I invite couples from around the world to explore the enchanting dream wedding destinations across our incredible nation.”
25 key destinations across the country to be profiled
The campaign begins with profiling about 25 key destinations across the country, exploring how India fits into their wedding aspirations in more than one way. From breathtaking landscapes to sacred traditions, from tantalising culinary delights to cutting-edge infrastructure, this campaign captures the essence of India's grandeur, inviting couples to embark on an unforgettable journey of love and celebration.
Collaborative approach
A key highlight of the campaign lies in its collaborative approach, developed in close consultation with industry experts, associations, and seasoned wedding planners.
Samit Garg, President, EEMA (Event and Entertainment Management Association), says, “It's truly wonderful to witness this idea come to fruition, and it seems to be shining brightly indeed.”
The campaign showcases India's stunning locales, ancient rituals, lavish cuisine, and world-class infrastructure, presenting a captivating tapestry of possibilities.
Prerna Saxena, CEO and Founder of Theme Weavers Designs, expressed her excitement for the campaign.
Couples can craft their dream celebration in embrace of India's charm
The campaign encompasses wedding themes such as Beach Wedding, Nature Wedding, Royal Wedding, Himalayan Wedding, and beyond, allowing couples to craft their dream celebration in the embrace of India's charm.
This groundbreaking initiative will showcase the beauty and diversity of India as a premier wedding destination on the global stage. This campaign is just the beginning of the strategic endeavor to elevate India as a wedding tourism destination, with further initiatives planned to captivate the domestic market as well.
No comments:
Post a Comment