Bollywood actress Katrina Kaif has now become the global tourism ambassador of Maldives. Visit Maldives shared this news and said that they are very happy to have Katrina Kaif as their global brand ambassador. It is worth noting that Katrina is a big face in the world of brand endorsement in India.
Katrina said on this occasion, "Maldives is the pinnacle of luxury and natural beauty, a place where simplicity and peace come together. I feel proud to be the face of 'Sunny Side of Life'. Through this collaboration, I am excited to introduce people around the world to the specialty of Maldives and the best travel experience."
This collaboration has happened at a time when some bitterness was seen in the relations between India and Maldives since January last year. Visit Maldives has recently launched the Summer Sale Campaign to attract more and more tourists from around the world to discover the beauty, rich marine life and luxury experiences of Maldives. Prime Minister Narendra Modi is likely to visit Maldives next month.
Remarks by Maldives leaders hadled to the controversy
Maldivian politician Zahid Rameez and minister Mariyam Shiuna's remarks targeting Indians and mocking Prime Minister Narendra Modi for pitching Lakshadweep as a tourist destination had triggered widespread condemnation. #BoycottMaldives had started trending on social media and several Indians, including celebrities, claimed to have cancelled their planned trips to the island nation.
Several users shared photos of picturesque Lakshadweep islands and celebrities promoted Indian tourism in reaction to the anti-India barbs by Maldivian leaders.