Women’s Cricket Boom: World Cup Win Sends Players' Brand Value Soaring
The value of players of India's women's cricket team has gone up by over 50% since they won the World Cup. According to a report, top players like Smriti Mandhana, Shafali Verma, and Jemimah Rodrigues are now expected to earn more than Rs 1 crore from endorsements.
Many brands want to feature these players in their ads. These brands come from different areas, including cars, banks, everyday products, sportswear, beauty, and education. Female cricketers are now stepping into areas that were mostly for men.
What is Brand Value: Brand value means how much a player's name, image, and fan following are worth. When brand value increases, it means companies are willing to pay more for these players to promote their products. This value is measured in money and is linked to endorsement deals.
Endorsement Values Have Tripled: Karan Yadav, who works with players like Jemimah, said that the endorsement value for top players has gone up 2 to 3 times. For example, Jemimah's value has risen from around Rs 60 lakh to over 1.5 crore, and Shefali's value has increased from about 40 lakh to more than 1 crore.
Social Media Boosts Brand Value: Yadav said that more social media followers show how well these players connect with their fans, which also helps their brand value grow. For instance, Jemimah's followers doubled to 33 lakh, and Shefali's increased by over 50%.