Global launch of 'Padma Doree': How A Cross-Regional Textile Initiative Links Northeast India and Madhya Pradesh

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The North Eastern Handicrafts and Handlooms Development Corporation (NEHHDC), a CPSE under the Ministry of Development of North Eastern Region (MDoNER), on Friday formally unveiled Padma Doree, a unique cross-cultural textile initiative that brings together the Eri (Ahimsa) silk traditions of Northeast India with the rich Chanderi weaving heritage of Madhya Pradesh.

The initiative was officially launched by Secretary, MDoNER, Sanjay Jaju, followed by a captivating fashion show that showcased the fusion of Eri silk—renowned for its ethical and sustainable production—with the intricate motifs and finesse of Chanderi textiles.



Speaking on the occasion Shri Sanjay  Jaju said it is Prime Minister Narendra Modi`s vision of Ek Bharat Shresth Bharat that Padma Doree has come into being. 

Padma Doree is distinct 

He stated Padma Doree is distinct because it is coming from two different textile traditions – Chanderi from Madhya Pradesh and Eri Silk from the North East India. Shri Jaju said Padma Doree is not just bringing heritage, but also brining innovation.

The launch event featured curated exhibition walkthroughs, offering insights into the development of the textiles and the collaborative processes behind them. 

Visitors can engage directly with artisans

The three-day exhibition, commencing today, has been designed as an interactive and evolving platform, allowing visitors to engage directly with artisans, understand textile processes, and experience the journey from fibre to fabric.

Artisans are offering live demonstrations

Artisans from Northeast India and Madhya Pradesh are actively participating in the showcase, offering live demonstrations and sharing insights into their craft traditions. The event also integrates regional culinary experiences, reflecting the cultural richness of the participating regions.



Speaking at launching programme NEHHDC Managing Director Mara Kocho said, “Padma Doree brings together the fibre traditions of the North East and the handloom heritage of Chanderi, creating an integrated and sustainable textile ecosystem.

The unveiling event was graced by film Director Muzaffar Ali,senior officials of MDoNER,  officials from Madhya Pradesh Handloom along with other dignitaries, designers, and artisans associated with the initiative.

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