Assam Exports Purabi Ice Cream to Bhutan; CM Himanta Biswa Sarma Flags Off First Consignment
Marking a significant milestone for Assam's dairy sector and the North Eastern Region's processed food exports, the first international consignment of 5,627 litres of Purabi Ice Cream was exported from Assam to Bhutan, opening new avenues for value-added dairy exports from the region.
The export consignment was flagged off by Chief Minister of Assam, Dr Himanta Biswa Sarma, in Guwahati on 28 July 2026. Exported by North East Dairy and Foods Limited (NEDFL), the shipment will supply Purabi Ice Cream to key markets across Bhutan, including Thimphu, Paro, Phuentsholing and Wangdue, strengthening the presence of dairy products from Assam and the North Eastern Region in neighbouring international markets.
Manufactured by the West Assam Milk Producers' Cooperative Union Limited (WAMUL) and marketed by North East Dairy and Foods Limited (NEDFL), Purabi Ice Cream is produced using milk procured through Purabi Dairy's extensive cooperative network of dairy farmers across Assam. The inaugural consignment comprises a diverse range of products, including cups, family packs, cones and gallon packs, catering to both retail consumers and institutional buyers in Bhutan.
The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, has been consistently promoting exports of agricultural and processed food products from the North Eastern Region to foreign markets.
Bhutan's geographical proximity provides a natural advantage for expanding dairy exports from Assam and serves as an important gateway for enhancing the presence of Made-in-Assam dairy products in neighbouring international markets. Going forward, NEDFL plans to diversify its export portfolio by introducing additional Purabi Dairy products with longer shelf life and progressively increasing export volumes in line with market demand.