29 Apr 2023

First of its kind, Millets Experience Centre Launched At Dilli Haat, New Delhi

New Delhi: Union Minister of Agriculture & Farmers Welfare Narendra Singh Tomar, along with Rajbir Singh, Managing Director, NAFED, launched the first of its kind ‘Millets Experience Centre (MEC)’ at Dilli Haat, INA, New Delhi today. 

NAFED in collaboration with the Ministry of Agriculture and Farmers Welfare (MoA&FW) established the Millets Experience Centre with an aim to raise awareness on Millets and encourage its adoption among general public.

Visitors can relish a variety of Millet dishes

The ministry-led initiative of establishing a consumer-oriented ‘Millets Experience Centre’ would not only promote the dietary benefits of the ancient grain, but also popularize millets or Shree Anna as a nutritional powerhouse fit for cooking a variety of dishes.

Visitors can relish dishes like Millets dosa, Millets pasta etc at the Centre. In addition to a unique dining experience, customers can also purchase a variety of ready-to-eat and ready-to-cook products from local millet start-ups at the MEC.

India is gearing towards becoming a ‘Global Hub’ for Millets

In his inaugural address, Tomar said India is gearing towards becoming a ‘Global Hub’ for Millets. The setting up of the MEC is a step in that direction, he added. Situated in the heart of Delhi, Dilli Haat is a national & cultural hub for visitors from all around the world, the MEC will further help the global outreach of the local millets and provide visitors a chance to witness India’s ‘Millet Movement’, he said.

Tomar also highlighted that the year-long celebrations for millets (Shree Anna) will entail myriad activities aimed at creating awareness around the environmental, health and economic benefits of millet farming.

More such Millet Experience Centres are likely to open

Manoj Ahuja, Secretary, Department of Agriculture & Farmers Welfare, said that ventures like the Millets Experience Centre would help widen the horizon for consumers who are actively looking for healthier alternatives and bring visibility to India’s robust millet-based start-up community. 

He also added that more such Millet Experience Centres are likely to open across Delhi and other states very soon through partnership with retail chains, hotels and F&B industry.

MEC will help in recognition of immense potential of millet

Rajbir Singh, Managing Director, NAFED, said that the Millets Experience Centre (Shree Anna) is a unique concept that will help in the recognition of the immense potential of millets (Shree Anna) as a versatile and healthy grain. 

Visitors will enjoy ‘in-store’ shopping experience

Singh added that this MEC (Shree Anna) will enable the consumers to enjoy an expansive Millet menu and an ‘in-store’ shopping experience featuring a wide variety of millet-based products developed by home grown startups- all under one roof. 

He further said that the millets (Shree Anna)-based products will also be instrumental in promoting healthy snacking among customers, encouraging them towards adopting healthier millets-centric diets.

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