10 Jan 2024

Ayodhya Prepares for a Significant Surge in Tourism Ahead of Ram Mandir Consecration

In anticipation of the consecration of the Ram Temple on January 22 in Ayodhya, various FMCG companies and food service chains are converging on the city, expecting a notable increase in tourism and the overall population, estimated to surge 8-10 times. This projected rise aligns with Ayodhya's global rebranding and its comprehensive transformation.

Leading up to the consecration, Bisleri International, India's largest mineral water company, is strategically establishing a new plant in Ayodhya, foreseeing a surge in consumer demand. Angelo George, CEO of Bisleri International, told media that the plant aims to meet the heightened demand in neighboring markets within Uttar Pradesh.

FMCG companies expanding their distribution networks

Locations of historical significance naturally attract increased demand. Ayodhya, as indicated by the UP Tourism Department, witnessed a substantial rise in visitors, surging from 3.25 lakh in 2021 to 2.39 crore the following year.

With the expectation of heightened demand for everyday essentials, FMCG companies are expanding their distribution networks in Ayodhya, emerging as a key tourism hub in New India, as stated by Dhairyashil Patil, the national president of the All India Consumer Products Distributors Federation. 

Influx of visitors to Ayodhya could escalate by 8 to 10 times

Patil estimates that the influx of visitors to Ayodhya could escalate by 8 to 10 times, driving increased demand for items such as packaged water, soft drinks, snacks, and various grocery products.

The construction of the Ram Janmabhoomi temple has led to significant infrastructural developments in Ayodhya, including a revamped railway station, new airport facilities, various projects with investments exceeding Rs 15,700 crore, and the initiation of double-digit hotel ventures.

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