The hard work of the farmers of Guna is going to get a new flight with the support of the Madhya Pradesh government. The district is making a new identity in the country as the city of roses.
Currently, 20-25 farmers of Guna, who are cultivating roses with the help of the Horticulture Department and NBC, are making their mark in the Pink City Jaipur and the country's capital Delhi. Efforts have started to export Guna's roses and soon their fragrance will spread in the markets of London and Paris.
The state government is trying to achieve the target of doubling the income of farmers through horticulture and floriculture. In this sequence, Madhya Pradesh Industrial Development Corporation (MPIDC) has also come forward to secure international recognition for Guna's roses.
Experts will visit Guna
On July 16, a team of MPIDC experts will visit Guna. The experts in the team will prepare the farmers for the formalities involved in export along with the export possibilities. MPIDC will also assist the farmers in coordinating with the exporters. This will enable the roses of Guna to spread their fragrance in Paris and London, following the example of Pune and Bengaluru.
At present, 20 to 25 farmers in Guna district are cultivating roses on about 25 acres. According to an estimate, a farmer earns a net profit of Rs 10 to 12 lakh from rose cultivation in one acre in a year. In view of the increasing enthusiasm of the farmers for rose production in Guna district, the Horticulture Department will prepare 150 farmers for rose cultivation by preparing polyhouses on 50 acres in Guna district in the year 2025-26. A roadmap is being prepared to increase it to 500 acres in 5 years.
Rose growers will visit Maharashtra, Pune
The Horticulture Department has planned to take a team of Guna’s rose growers to Maharashtra, Pune and Talegaon (on the outskirts of Pune) so that they may understand the nuances of rose cultivation in polyhouses. Deputy Director Horticulture Guna KPS Kirar told that a polyhouse is of 2500 square feet. Its cost is Rs. 1000 per square feet.
A polyhouse is built in Rs. 25 lakhs. Horticulture Department gives 50 percent (12.50 lakhs) subsidy on the construction of polyhouse. Guna's roses had won both the first and second positions in the All India Rose Exhibition and have been nominated in the Because Of Hope category in the Scotch National Award 2025.