The three-day Madhya Pradesh Travel Mart 2025 ended successfully on Monday at the Kushabhau Thakre International Convention Centre in Bhopal. During the event, Indore Treasure Town Pvt. Ltd. received an award for building a hotel/resort on Nazarpura Island in the Indira Sagar Reservoir and in Ninod village near the Sanchi World Heritage Site.
A partnership was formed with the Atavi Bird Foundation from Bangalore to promote bird tourism in Madhya Pradesh, which will help boost eco-tourism and adventure tourism in the area. Another agreement was made with Curly Tales, a popular travel and lifestyle platform, to enhance digital marketing.
Additionally, a deal was signed with Ease My Trip to create a tent city to develop Hanuwantiya and Tamia Mandu as tourist spots.
To improve air travel between major tourist sites, helicopter services were launched in three areas of the state, with awards given to Trans Bharat Aviation and Jet Serve Aviation for this service.
Under the 'Narmada Cruise Project,' a cultural and spiritual trip will be organized from Meghnath Ghat in Dhar district to the Statue of Unity in Gujarat, with five companies receiving awards to help with this project.
Lastly, a contract was signed with Ekta Kapoor of Balaji Telefilms to produce films and web series in Madhya Pradesh, with a budget of Rs 50 crore over the next five years. A new TV commercial called "The Sitarist," featuring Anoushka Shankar, was also launched.
Foreign Tour Operators Share Their Experience
Mr. Eric Holliday, Director, Wales Beckons Ltd (UK), said, “It has been a truly incredible and unforgettable experience. The opening ceremony was vibrant, authentic, and deeply inspiring. Madhya Pradesh Travel Mart truly represents the heart of India.”
Mr. Peter Rees-Jones, Director, NEI UK, said, “Having first visited India decades ago, returning now and witnessing such phenomenal progress in the tourism sector is remarkable. The warmth, spirituality, and diversity of Madhya Pradesh make it a perfect destination for global travellers.”
Ms. Aurelie Daillac, Be Away Agency (Bordeaux, France), said, “It was my first time participating in such an inspiring event in India. The experience has been extraordinary, and I feel truly grateful to be here. I look forward to promoting the beauty and culture of Madhya Pradesh across France.”