How PM Modi's Jhalmuri break in Jhargram became a viral sensation and a Google trendsetter?
Jhalmuri Trending on Google: PM Narendra Modi is not only the Prime Minister, but he is also quite the 'trendsetter.' This is what Google search traffic indicates. While attending an election rally in Bengal, PM Modi sampled some Jhalmuri. Following this, Google search traffic for Jhalmuri surged to its highest level in the last 22 years.
Upon arriving in Jhargram on Sunday, PM Narendra Modi made an impromptu stop at a roadside Jhalmuri stall. PM Modi had some Jhalmuri prepared and enjoyed it while standing outside the shop. He also shared a video of this "Jhalmuri break" on the social media platform 'X,' following which the incident became a hot topic of discussion across social media.
Video of PM Modi has garnered 10 crore views
A post on the social media platform X, citing government sources, claims that the video of PM Modi enjoying Jhalmuri has garnered nearly 10 crore views on Facebook—a figure that continues to rise.
A sudden and massive spike in searches
Amidst election rallies in West Bengal, Prime Minister Narendra Modi's simple 'Jhalmuri break' has now become a national trend. Data from Google Trends bears witness to the fact that the moment the Prime Minister stopped by the roadside to savor this Bengali snack—a sudden and massive spike was observed in searches for 'Jhalmuri'.
Notably, search interest for 'Jhalmuri' has reached its highest level in its entire history, dating back to 2004. This demonstrates how a seemingly small gesture by PM Modi can propel a local food item to trend on a global scale.