Chhattisgarh turns to social media to boost tourism and showcase its cultural roots, what appeal Tourism Minister Rajesh Agrawal made to influencers?
Raipur: Chhattisgarh's Tourism and Culture Minister, Rajesh Agrawal, has stated that digital platforms can play a pivotal role in taking the state's tourism, culture, and tribal heritage to a global audience.
Speaking at a social media influencer meet held in Lakhanpur, Ambikapur, he remarked that social media today is far more than just a source of entertainment. According to him, it has become a powerful medium for shaping public perception and giving a new identity to places, traditions, and communities.
He encouraged young digital creators to highlight the positive aspects of the state by producing engaging content focused on Chhattisgarh's tourist attractions, historical sites, temples, folk culture, and tribal lifestyles.
Agrawal specifically mentioned places such as Chitrakote, Tirathgarh, Kanger Valley, Sirpur, Bhoramdeo, Ramgarh, Mainpat, Barsoor, Chandkhuri, and Dantewada, noting that greater visibility for these locations could help attract more tourists. This, in turn, would benefit local employment, artisans, folk artists, and the rural economy.
Agrawal also emphasized that cleanliness is essential for the development of tourism. He appealed to influencers to spread the message of cleanliness and responsible travel, noting that tourists tend to remember places that are clean and well-maintained.
What Minister said about Ramgarh Festival
The Minister also urged for extensive promotion of the two-day Ramgarh Festival, scheduled to be held on June 29 and 30 at the historic Ramgarh site in Surguja. He described the festival as a significant opportunity to showcase Chhattisgarh's cultural identity at the national level.
He stated that under the leadership of Chief Minister Vishnu Deo Sai, the state government is working to improve tourism infrastructure, strengthen connectivity, upgrade facilities at tourist destinations, and promote religious and cultural tourism by actively involving local communities.
The event was attended by Poonam Sharma, Deputy General Manager of the Tourism Department, along with officials from across the state, social media influencers, and digital creators, who shared their ideas on promoting tourism and the upcoming festival.