Jhalmuri: How did the identity of this simple Bengali snack change after a single bite by Modi?
For generations, jhalmuri was simply a beloved Bengali snack. Sold on railway platforms, beaches, busy street corners and local markets, it was known for its simplicity—a mix of puffed rice, mustard oil, onions, green chillies, peanuts and spices. Cheap, filling and full of flavour, it was considered everyday food rather than a culinary icon.
That perception began to change when Prime Minister Narendra Modi was seen eating jhalmuri during a visit to West Bengal. The image quickly went viral. What might have appeared to be a simple snack choice soon became a political and cultural talking point.
Food has often carried symbolic value in Indian politics
In Indian politics, food has often carried symbolic value. Whether it is litti chokha in Bihar, vada pav in Maharashtra, makki di roti in Punjab or dosa in South India, leaders frequently use local food to connect with people and signal respect for regional culture. In Bengal, jhalmuri occupies a special place because it is perhaps the state’s most democratic snack. Rich or poor, student or office worker, almost everyone has eaten it at some point.
Snack received attention far beyond Bengal
After the widely circulated images of Modi eating jhalmuri, the snack received attention far beyond Bengal. Social media users across India discussed it, food bloggers created content around it, and many people who had never tried it became curious about what made it so popular. What had long been a familiar Bengali favourite suddenly found itself in the national conversation.
Message was one of simplicity, local identity
The episode also highlighted how food can become a political language. By choosing jhalmuri instead of a luxury meal, the message was one of simplicity, local identity and connection with ordinary people. Supporters saw it as an effort to embrace Bengal’s culture. Critics argued that it was political symbolism. Regardless of one’s political view, the fact remains that the humble snack received unprecedented visibility.\
Jhalmuri’s rise is part of a larger trend
Interestingly, jhalmuri’s rise is part of a larger trend. Across India, traditional regional foods are gaining renewed appreciation. Social media, food influencers and television shows have helped local dishes move beyond their home states. Foods once considered “street snacks” are now featured in cafés, restaurants and gourmet menus.
Yet jhalmuri’s appeal remains rooted in its simplicity. Unlike many foods that become fashionable and expensive after gaining popularity, it continues to be sold from carts and roadside stalls at affordable prices.
Sometimes the simplest foods carry the richest meanings
Perhaps that is why the story resonates. It is not merely about a snack. It is about how something ordinary can suddenly become a symbol of culture, identity and politics.
In a country where food often tells a larger story, jhalmuri’s journey from the streets of Kolkata to the centre of national discussion is a reminder that sometimes the simplest foods carry the richest meanings.
ANASUYA ROY