The Madhya Pradesh government is striving to boost profitability in farming, and one notable success story is that of Yuvraj Singh from Alirajpur. Singh has expanded his ancestral mango orchard in Chhota Undwa village, cultivating 26 diverse varieties of mangoes, including Langra, Kesar, Chaunsa, Sindoori, Rajapuri, and Hapus.
Recognition for Exceptional Mango Taste
According to Yuvraj Singh, the unique moisture content of Alirajpur soil contributes to the distinctive taste of its mangoes. This exceptional flavor has earned the mangoes from Alirajpur a notable reputation nationwide. Singh reports that he sells various mango varieties directly from his farm each year, with many customers booking and paying for them in advance.
The Noor Jahan Mango Tree
Singh highlights a special addition to his orchard—a Noor Jahan mango tree, acquired a few years ago from Kattiwada through grafting. This tree produces mangoes weighing around three kilos each, valued at one thousand rupees per kilo. Inspired by his grandfather and father, Singh planted 500 mango trees seven years ago, which has now grown to over 2,000 trees of Kesar and other varieties. His dedication has earned him first-place awards at several Mango Festivals across the country in the past decade.
Venturing into Online Sales
In addition to traditional sales, Singh has embraced the digital market. Last year, he sold mangoes worth 4 to 5 lakh rupees through online platforms. He also markets his mangoes in 5 kg boxes directly to consumers. For the tribal community in Alirajpur, mango farming remains a vital source of income, and the robust local market allows residents to sell their produce without leaving the city.
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