Indian messaging app Arattai to compete with WhatsApp; what are its key features?

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Indian software company Zoho's new messaging app, 'Arattai,' has become the topic of discussion since its launch. It is being said that this app can become a strong alternative to WhatsApp in India. The company claims that this app will not only run well even on weak internet, but will also prioritize user privacy. Let's explore its key features.

Works on Low-End Phones: Arattai is designed to be lightweight and to function smoothly even on low-memory smartphones and older 2G/3G networks. This makes it more accessible for rural users and those with budget devices. WhatsApp, by comparison, consumes more data and system resources.

Built-in Meetings: Arattai has a feature that lets you start video meetings right from the app. You can invite others and see all your meeting details in one place, making it similar to Google Meet and Zoom.

Personal Storage: Arattai offers a "Pocket" feature where you can save important messages, photos, and files for easy access later.

No Ads and Secure Data: Unlike many apps, Arattai won’t show you ads and promises to keep your data private, storing it in India. However, its messages aren’t fully encrypted yet, while WhatsApp provides complete security for chats and calls.

Mentions Notifications: Arattai has a feature that shows you a list of messages where you’ve been mentioned, making it easier to keep track of important conversations.

No Forced AI Features: Unlike WhatsApp, which has added AI features that you can't turn off, Arattai currently doesn't have any AI features, and if they do add them later, they won't be mandatory.

Overall, Arattai aims to be a strong alternative to WhatsApp, especially for users who value privacy and want an ad-free experience.

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