Bhopal-based young entrepreneur Arin Ratnesh makes his mark in global market: How he scripted a success story by exporting iced tea premix to France
Arin Ratnesh, a young entrepreneur and certified tea taster from Bhopal, the capital of Madhya Pradesh, has achieved remarkable success in the international market through his innovation, hard work, and entrepreneurial spirit. His startup, Haritima Food Products Private Limited, has successfully exported 46,000 packs of iced tea premix to France. This achievement not only testifies to the success of his venture but also reflects the growing global recognition of Madhya Pradesh's emerging startup ecosystem.
An iced tea premix is a convenient, powdered blend of instant tea extracts, sugar, and flavorings (like lemon, peach, or apple) designed to make iced tea in seconds. It completely eliminates the need to brew hot tea, steep leaves, or sweeten the drink manually.
Early in his youth, Arin Ratnesh resolved to take Indian flavors and quality to the international stage. Leveraging his specialized knowledge of the tea industry and an innovation-driven mindset, he developed products that align with quality standards, taste preferences, and the needs of modern consumers.
His iced tea premix products garnered appreciation in foreign markets, paving the way for large-scale exports to a market like France. Arin Ratnesh expressed his gratitude to the Madhya Pradesh government—specifically the Department of Micro, Small and Medium Enterprises (MSME)—for their support regarding this achievement.
He said that the guidance, encouragement, and marketing opportunities provided by the government and the MSME department gave a new direction to his business. In particular, the opportunity to showcase his products at the Madhya Pradesh Pavilion during the India International Trade Fair (IITF)—organized by the Madhya Pradesh Startup Center—played a crucial role in connecting him with both national and international buyers.
Applauding Arin Ratnesh's success, MSME Minister Chaitanya Kashyap remarked that the youth of Madhya Pradesh are now establishing a global identity through innovation and entrepreneurship.
Today, Arin Ratnesh's success serves as an inspiration to thousands of young people who dare to turn their dreams into reality. His achievement proves that with the right guidance, innovation, and determination, the youth of Madhya Pradesh can establish a strong presence in the global market.
Arin Ratnesh's success story is not merely the achievement of an entrepreneur; rather, it is a vivid example of the robust startup ecosystem developing in Madhya Pradesh, the talent of its youth, and the government's encouraging policies.