How Chhattisgarh plans to put Its hidden gems on tourism map, what role will social media stars play?
Raipur: From the misty hills of Mainpat to the spectacular celebrations of the Ramgarh Festival, Chhattisgarh is leveraging the power of social media to introduce travelers across the country to its lesser-known destinations. The Chhattisgarh Tourism Board is organizing a five-day 'Influencer Meet and Familiarization (Fam) Tour,' bringing together popular digital creators to experience and promote the state's tourist attractions.
Spanning from June 26 to June 30, the tour takes influencers to some of Chhattisgarh's most beautiful and culturally rich locations, including Mainpat, Satrenga, and the Ramgarh Festival. Beyond mere sightseeing, participants are interacting with local communities, learning about tribal traditions, experiencing folk art, and enjoying the region's unique culture. They are documenting these experiences through videos, photographs, and social media posts, which are expected to reach millions of viewers.
Renowned for its rolling hills, waterfalls, and Tibetan settlements, Mainpat has long been one of Chhattisgarh's most picturesque destinations. Satrenga, with its vast reservoir and growing adventure tourism activities, is rapidly emerging as an eco-tourism hotspot. Meanwhile, the Ramgarh Festival offers tourists a glimpse into the state's rich cultural and historical heritage.
Tourism officials believe that digital creators play a pivotal role in influencing travel decisions today. By showcasing authentic experiences rather than relying on traditional advertisements, this campaign aims to attract more tourists, create employment opportunities for local communities, promote handicrafts and rural tourism, and give fresh momentum to Chhattisgarh's tourism sector. The Tourism Board states that such initiatives will continue as part of its strategy to establish the state as one of India's most compelling travel destinations.