Deep fake video of Alia Bhatt goes viral after Rashmika Mandanna

Following the circulation of deepfake videos featuring celebrities like Rashmika Mandanna, Katrina Kaif, Aishwarya Rai Bachchan, Kajol, Sara Tendulkar, and industrialist Ratan Tata, a new deepfake video involving actress Alia Bhatt has surfaced on social media.

By watching the video it becomes clear that this video has been edited. In this, a girl is sitting in half pants and is showing her bold style. The video has been edited and Alia Bhatta's face has been inserted into it. The emergence of this deepfake video has sparked public outrage amid the ongoing discussions about the potential threats posed by deepfake technology.

This incident follows closely on the heels of a similar deepfake video featuring actress Rashmika Mandanna. Earlier, Mandanna expressed concern about a deepfake video circulating on social media, where her face was superimposed onto the image of another woman. 

Rashmika emphasized the urgent need to address the misuse of technology and underscored the potential harm, especially to vulnerable individuals. The call for legal action against such incidents gained support from Bollywood veteran actor Amitabh Bachchan.

In response to these incidents, the Ministry of Electronics and Information Technology of India (MeitY) issued an advisory to social media companies to combat the deepfake menace, reiterating existing guidelines. 

Investigations into the deepfake case involving Rashmika Mandana have faced obstacles, as social media platforms claim an inability to provide information about individuals responsible for creating the deepfake profiles.

The increasing prevalence of deepfake videos online has garnered the attention of Prime Minister Narendra Modi. He emphasized the threats posed by deepfakes in contemporary digital media content, highlighting the importance of understanding Artificial Intelligence (AI) and its potential misuse to spread false information or malicious intent. 

PM Modi referenced a personal experience, mentioning a video where he was portrayed singing a Garba song. Deepfakes, which use AI to manipulate images or videos, create convincing yet false depictions of events or statements, making them challenging to detect.