26 May 2023

Meri LiFE Mera Swachh Shehar: How Lakhs Of Citizens Are Donating Unused Items For Cleaner, Safer Environment

New Delhi: Cleanliness is a habit that citizens have inculcated in their day-to-day lifestyle. Reduce, Reuse, Recycle is an intrinsic part of urban cleanliness and the campaign Meri LiFE, Mera Swachh Shehar has transformed into one such historic movement led by citizens. 

17 lakh citizens have donated their unused goods

Nearly 13,000 Reduce, Reuse, Recycle (RRR) Centres that have opened nationwide so far, have witnessed more than 17 lakh citizens voluntarily donating their unused goods, old books, clothes, toys, etc. These items will be refurbished and recycled for reuse. For swachhta, citizens are going an extra mile to do whatever it takes to transform it into a mass movement.

From across the nation, citizens from all walks of life are making are contributions. They are donating wide range of items for recycling from musical instruments to unused plastic bottles and from old mixer grinders to cycles. Citizens have been depositing generously while adopting the mantra of 3R under this campaign.

Door-to-door collection drive in Khandwa

Various women groups in Khandwa, MP went on a door-to-door collection drive to collect old clothes, shoes and other used items. So far 500 clothes have been collected.  In Punjab’s Mahilpur, college students got together to open an RRR Centre in the premises.


In Ghaziabad, 35 NGOs and 24 Resident Welfare Societies have come together to run the 5 RRR Centres of the city. Over 20,000 citizens have visited nearly 450 RRR Crentres in Karnataka. 

Women SHGs groups engaged to make bags out of the used clothes

The citizens collected used plastic, clothes, old books and footwears. Women SHGs groups have also been engaged to make bags out of the used clothes that are being donated by the citizens. Citizens from Kerala’s Kozhikode, Khowai from Tripura, Dhuri in Punjab, Navi Mumbai in Maharashtra, Margaon in Goa and many more are all seen contributes unused items to RRR Centres. 

Swachhata Didis and other NGOs join forces to render help


While citizens from Karnataka donate cycles at the nearest RRR Centre, people in Raipur deposited musical instruments like guitar and harmonium. From 70 wards in Raipur, 1200 citizens contributed to the RRR Centre on Day 1. The women SHG groups, Swachhata Didis and other NGOs have also joined forces to render help.

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